Symphonix’s Listen to London project is discussed in this thought-provoking article by Ed Moore in the Guardian Professional pages. Symphonix combines Social Media listening with a council’s own postbag and themes the results by department head and geography. Symphonix is powered by Dexter Intelligence technology.
Social Listening is an important tool, writes Moore, but you really need to be able to turn down the chatter and illuminate the important themes and for this you really need the right technology.
Click here for the Guardian Professional article.